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Google Analytics 360 Suite: What You Need to Know

Google Analytics 360 Suite: What You Need to Know

In a marketing world that’s buzzing with phrases like “marketing stack integration”, it’s no big surprise that Google is in the early…
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Waypoint Marketing7 hrs ago
No More Lurking in the Shadows: What You Need to Know About Shadow IT

No More Lurking in the Shadows: What You Need to Know About Shadow IT

Shadow IT is a term that IT departments frequently discuss and that Marketing rarely does.
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Waypoint Marketing9 hrs ago
How to Optimize Your Email Campaigns With Interest-Based List Segmentation

How to Optimize Your Email Campaigns With Interest-Based List Segmentation

Most email campaigns do a lousy job of turning warm leads into customers.
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Waypoint Marketing9 hrs ago
The Most Successful B2B Industries on Social Media

The Most Successful B2B Industries on Social Media

How do audience size and engagement level on social media vary among various B2B industries?
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Waypoint Marketing9 hrs ago
How One University Discovered the Value of Social Influence

How One University Discovered the Value of Social Influence

Consumers advertising for brands is nothing new. But the role of user-generated content (UGC) in marketing is — and it’s not going away.
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Waypoint Marketing11 hrs ago
11 Smart Ways to Promote Your YouTube Channel

11 Smart Ways to Promote Your YouTube Channel

If a video is posted to YouTube, but gets zero views, does it even exist?If a video is posted to YouTube, but gets zero views, does it even exist? This is the eternal question for any video marketer. With 300 hours of video uploaded to the platform every minute, it can be tough for businesses who are trying to get their message out. You’ve heard it over and over again — to the point where you’re seeing a ‘Skip Ad’ button in your dreams — but 2016 is the year of video.
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Waypoint Marketing10 hrs ago
Learn to Code: 16 Handy Resources to Get Started

Learn to Code: 16 Handy Resources to Get Started

Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe…
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Waypoint Marketing12 hrs ago
Are You Addicted to Being Busy?

Are You Addicted to Being Busy?

It was senior year of college. My friend and I were walking home from squash practice and she asked me what I’d been up to that day.
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Waypoint Marketing12 hrs ago
8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]

8 Time-Saving Excel Shortcuts Worth Memorizing [Infographic]

If I had a nickel for every hour I wasted trying to figure something out in Excel, I’d have quite the coin collection.
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Waypoint Marketing13 hrs ago
23 Better Alternatives to the Just Checking In Email

23 Better Alternatives to the Just Checking In Email

This post originally appeared on HubSpot’s Sales Blog.
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Waypoint Marketingyesterday
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The Next 3 Billion People on Social

The Next 3 Billion People on Social

This post was originally published on SXSW.com. Imagining a world without the internet is impossible for most of us.
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Waypoint Marketing4 days ago
Why FREE Wifi is Important?

Why FREE Wifi is Important?

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Waypoint MarketingMay 14, 2015
Marriage:

Marriage:

Expectations vs. Reality
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Waypoint MarketingMay 14, 2015
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